Privacy Policy

Welcome to the Fentay website at www.fentayma.com, operated by Fentay Rachel Maharat-Alamu. At Fentay, we attach great importance to maintaining the privacy of the users of the website, and act transparently, carefully and responsibly in relation to personal information provided to us or collected during the use of the website.

This privacy policy is intended to explain what information we collect, how we use it, with whom it may be shared, what your rights are in relation to the information, and how you can contact us with any questions or requests.

1.1 Identity of the person in control of the information and contact details

The owner of the site and responsible for the collection and processing of the information within the site is Fentay Rachel Maharat-Alamu.

Email: contact@fentayma.com | Phone: 054-909-0499 | Website: www.fentayma.com

1.2 Applicability of the Policy

This policy applies to browsing the website, purchasing physical or digital products, pre-ordering products, registering for waiting lists, mailing, workshops, lectures or courses, leaving details in forms, contacting Fentay, and using cookies, analytics tools, marketing pixels and similar technologies.

1.3 The types of information we may collect

When making a purchase, registering, applying or using the forms on the website, information may be collected such as: full name, email address, phone number, shipping address, billing address, order and purchase details, content of the request, information provided as part of registering for a workshop or waiting list, and marketing preferences.

When browsing the website, technical information may be collected, including IP address, browser type, device type, operating system, pages viewed on the website, browsing times, source of arrival to the website, website usage data and cookie identifiers and similar technologies.

1.4 Payment and settlement details

In the case of a purchase on the website, the payment may be made through external and secure clearing providers, and at the same time the order details may be saved in the WooCommerce system for order management. We do not store your full credit card information on the website. Full payment details are transmitted and processed by third party clearing providers in accordance with their security standards and policies.

For the purpose of producing an invoice, receipt or other accounting document, the details of the transaction may be transferred to a green / morning invoice system.

1.5 The purposes of using the information

• Handling orders, purchases, deliveries, cancellations, returns and customer service

• Producing order confirmations, invoices, receipts or related documents

• Managing waiting lists for workshops, courses, lectures or products

• Sending updates, marketing content, offers, launches and events subject to consent

• Analyzing website usage, improving the user experience and measuring campaign performance

• Site security, fraud prevention, compliance with legal requirements and protection of legal rights

1.6 The processing bases of the information

We will process personal information in accordance with applicable law, including on the basis of your consent, the need to carry out a transaction or provide a service you requested, a legitimate interest of the business, compliance with legal obligations and protection of legal rights of Fentay or of third parties.

1.7 Information sharing with third parties

We will not sell or rent your personal information to third parties. However, for the purpose of operating the website and the business, we may share information with external service providers to the extent required for the purposes detailed in this policy.

• Website and store management system: WordPress / WooCommerce

• Accounting document production system: green invoice / morning

• External clearing and payment providers, including Grow as applicable

• Shipping and logistics providers

• Marketing automation and mailing systems

• Analytics and advertising tools, such as Google Analytics and Meta Pixel

• Professional advisors, accountant, legal advisors and authorized authorities, as required by law

1.8 WordPress / WooCommerce

The site operates using the WordPress and WooCommerce system for managing the store, shopping cart, product pages, orders, customer details, shipping addresses, order statuses and purchase documentation. As part of using the store, it is possible that information such as name, email, phone, shipping address, billing address, order details, purchased products, purchase amount and order status will be saved in the website system for order handling, customer service, documentation, security and compliance with legal provisions.

1.9 Green invoice / morning

For the purpose of producing accounting documents, invoices, receipts, tax invoices, billing documents, payment management and transaction documentation, it is possible that information regarding the order will be transferred to the green / morning invoice system. This information may include, as necessary, the customer’s name, email address, phone number, order details, product details, transaction amount, billing address, accounting document number and details required by law for the purpose of producing documents and keeping them.

1.10 Transfer of information outside of Israel

Some of the service providers that the site uses may operate outside of Israel or store information on servers outside of Israel, including in the countries of the European Union, the United States or other countries. When using the website, personal information may be transferred, processed or stored outside of Israel. We will act, as much as possible and in accordance with the law, to make sure that the transfer of information is done using accepted measures to protect privacy and information security.

1.11 Cookies and tracking technologies

The website uses cookies and similar technologies, including pixels, tags and measurement tools, for proper operation, security, usage analysis, improving the user experience, adjusting content and marketing. The site may use essential cookies, performance and analytics cookies, marketing and advertising cookies, and third-party cookies.

You can manage or block cookies through the browser settings. Blocking certain cookies may damage some functions on the website, including a shopping basket, making a purchase, saving preferences or displaying certain contents. As long as a system for managing cookie consent is activated on the website, it will be possible to update your preferences using it.

1.12 Marketing mailings and removal from mailing lists

When registering for mailings, downloading content, joining a waiting list, making a purchase or leaving details, you may be asked to confirm receipt of updates, marketing content, offers, invitations to workshops, lectures, courses, launches or products. You can remove yourself from the mailing list at any time using the removal link that will appear in the mailings, or by contacting the address: contact@fentayma.com

Removal from marketing mailings does not prevent the delivery of service or operational messages relating to orders, payments, deliveries, invoices, customer service or essential updates related to the transaction carried out.

1.13 Saving information

We will keep personal information only as long as it is required for the purposes for which it was collected, including service provision, order management, mailing subject to consent, compliance with legal obligations, accounting, handling disputes, security, fraud prevention and preserving legal rights. Information related to orders, purchases, invoices, receipts, payments, refunds, cancellations and accounting documentation may be stored in the website systems, in WooCommerce, in the green/morning invoice system and in the business management systems, for the periods required by law.

1.14 Information security

We take reasonable and acceptable security measures, depending on the nature of the site and the information collected, to protect personal information from unauthorized access, misuse, loss, modification, disclosure or deletion. These measures may include an SSL certificate, external and secure clearing systems, restricting access to information, using passwords and permissions, security plugins and backups, maintaining and updating the site’s systems and working with professional service providers.

However, the site may operate on the basis of open source systems, plugins and external services, such as WordPress, WooCommerce and other plugins. These systems, like any digital system, are not completely immune to malfunctions, security breaches, cyber attacks, human error, technological failures or unauthorized access. Therefore, although we act with reasonable and acceptable means to protect the information, we cannot commit to complete protection or that the website, servers, providers, clearing systems or third party systems will be completely immune from intrusion, disruption, loss of information or unauthorized use.

1.15 Users’ rights

In accordance with the Privacy Protection Law and other relevant laws, you may have the following rights in relation to your personal information: right of inspection, right of correction, right of deletion subject to the law, right of objection or restriction, removal from marketing mailings and withdrawal of consent when the processing is based on consent. To exercise these rights, you can contact us at: contact@fentayma.com

1.16 minors

Fentay’s website, products and services are intended primarily for adults and are not intended to collect personal information from minors without the consent of a parent or guardian. If you become aware that a minor has given us personal information without the permission of a parent or guardian, you can contact us, and we will work to examine the request and handle it in accordance with the law.

1.17 Personal content provided in forms, workshops or inquiries

As part of an application, registration for a workshop, waiting list, course or form on the website, you may choose to provide personal, emotional, professional or other information. We ask to avoid providing sensitive information that is not required, such as medical information, information about mental state, sensitive family information, financial details that are not required or personal information of third parties. As long as you choose to provide such information on your own initiative, it will be handled in accordance with this policy, but the responsibility for its delivery rests with you.

1.18 External links and services

The site may include links or integrations to external services, including WooCommerce, clearing providers, green / morning invoice, mailing systems, Google Analytics, Meta Pixel and other tools. We are not responsible for the privacy policies, terms of use, security practices or the content of external websites and services. It is recommended to review the privacy policy of any external service before providing personal information.

1.19 Change of ownership, transfer of activity or reorganization

In the event of a structural change, transfer of business activity, sale of activity, merger, business cooperation, transfer of assets or change of ownership of the website or business, personal information may be transferred to a successor or purchaser, subject to the law and the protection of the users’ rights.

1.20 Updates and changes to the privacy policy

We may update this privacy policy from time to time, among other things following changes in law, activity changes, adding services, products, technological systems, suppliers or measurement and marketing tools. The date of the last update will appear at the top of the policy. In the event of a material change, we will publish a notice on the website or by other means, in accordance with our judgment and the requirements of the law.

1.21 Contact regarding privacy

For any question, request, complaint or inquiry regarding this privacy policy or in relation to personal information, you can contact us: Fentay Rachel Maharat-Alamu, email: contact@fentayma.com, phone: 054-909-0499.